Video Editing Tips to Boost Your Engagement

Start with focusing on filming with good lights and sound.

To make a powerful video for social media, start with focusing on filming with good lights and sound, but never underestimate video editing!

Previously, we covered the  pre-production stage of video making, today we will focus on filming and editing your video, with extra tips on where to find the right external resources for your videos. 

 

Video Production:

When filming a video, the most important thing you have to do is believing in yourself, in your project.

But first, make sure that you set up your mic and recorder, lights and camera, correctly and that your guests, actors or talents are comfortable with you and in front of the camera. 

After you’ve filmed your video, and you’re satisfied with the footage, you can begin editing it.

Editing:

At this stage, you will need an editing software on your computer, phone or tablet device to edit your video into a polished, finished piece. 

Always start with audio. As we said before, there can’t be a good quality video with poor sound. Carefully go through all your footage and select the clips with the strongest audio.

Then move to the video clips and make your own editorial choices; do you want the frames  to follow one another chronologically? Or are there specific cuts, and b-reel, you want to use to make it more engaging or to break the narration?

You might also want to use background music to make it more dynamic. There are many websites online such as Samples  and loop masters where you can find free or paid for music samples that fit the topic or atmosphere of your video.

If you’re uploading the video on YouTube, you can also use the YouTube Music Library to add background music when publishing your video.

Finally, like everything great in life, it takes hours and hours of practice to master video making, so do not be afraid if your first videos will not be exactly as you have imagined them. 

Practice, practice and practice and the results will eventually show! 

Technical Specifications

Here is a technical specification sheet you can use to check formats and aspect ratios before you start your video editing:

	Facebook	Instagram	Twitter	YouTube
Resolution	1280×720	landscape: 600 x 315 portrait:  600 x 750 square:  600 x 600	landscape 1280×720  portrait 720×1280 square 720×720	1920 x 1080
Min. width	600 pixels (L or P)		1:2.39 to 2.39:1
Aspect ratio 1	(Web) 16:9	Landscape 16:9	16:9 (L or P) 1:1 (Square)	16:9
Aspect ratio 2		Vertical 4:5
Aspect ratio 3	(Mobile) 2:3	Square 1:1
Max file size	4GB	4GB	512MB	128GB
Video format	.MP4 and .MOV	.MP4 and .MOV	.MP4 and .MOV	.MP4, .MOV .WMV, .AVI
Max length	120 mins	60 seconds	140 seconds	15 mins-12 hrs
Max frame rate	30 fps	30 fps	40fps	25-60fps

Read our articles on how to use lights and sound to create great videos now!