Start with focusing on filming with good lights and sound.
To make a powerful video for social media, start with focusing on filming with good lights and sound, but never underestimate video editing!
Previously, we covered the pre-production stage of video making, today we will focus on filming and editing your video, with extra tips on where to find the right external resources for your videos.
When filming a video, the most important thing you have to do is believing in yourself, in your project.
But first, make sure that you set up your mic and recorder, lights and camera, correctly and that your guests, actors or talents are comfortable with you and in front of the camera.
After you’ve filmed your video, and you’re satisfied with the footage, you can begin editing it.
At this stage, you will need an editing software on your computer, phone or tablet device to edit your video into a polished, finished piece.
Always start with audio. As we said before, there can’t be a good quality video with poor sound. Carefully go through all your footage and select the clips with the strongest audio.
Then move to the video clips and make your own editorial choices; do you want the frames to follow one another chronologically? Or are there specific cuts, and b-reel, you want to use to make it more engaging or to break the narration?
You might also want to use background music to make it more dynamic. There are many websites online such as Samples and loop masters where you can find free or paid for music samples that fit the topic or atmosphere of your video.
If you’re uploading the video on YouTube, you can also use the YouTube Music Library to add background music when publishing your video.
Finally, like everything great in life, it takes hours and hours of practice to master video making, so do not be afraid if your first videos will not be exactly as you have imagined them.
Practice, practice and practice and the results will eventually show!
Here is a technical specification sheet you can use to check formats and aspect ratios before you start your video editing:
|Resolution||1280×720||landscape: 600 x 315
600 x 750
600 x 600
|1920 x 1080|
|Min. width||600 pixels (L or P)||1:2.39 to 2.39:1|
|Aspect ratio 1||(Web)
|16:9 (L or P)
|Aspect ratio 2||Vertical
|Aspect ratio 3||(Mobile)
|Max file size||4GB||4GB||512MB||128GB|
|Video format||.MP4 and .MOV||.MP4 and .MOV||.MP4 and .MOV||.MP4, .MOV
|Max length||120 mins||60 seconds||140 seconds||15 mins-12 hrs|
|Max frame rate||30 fps||30 fps||40fps||25-60fps|