Video is on the rise and is taking over photo-based advertisements, with an engagement rate at 53% it surpasses that of photos which is at 46%. Given these numbers, you really ought to make best use of what Instagram video creators have to offer.
Whether it be IGTV, Insta Reels, Insta Stories or posting straight to your feed, there’s something for everyone.
Vertical is the most popular aspect ratio on Instagram, but there are other options too. Vertical uses the entire 9:16 screen size of mobile so your content covers the entire mobile screen. If you post directly to your feed you have the options of 1:1 and 4:5. Both of them can be optimised in different ways, 1:1 helps with being more precise and symmetrical. 4:5 also takes up a large amount of the screen giving you a lot of screen space to convey your message. Working with a versatile Instagram video creator, you should be able to create multiple aspect ratios at the click of a few buttons.
Optimum Video Length
If you are a particularly visual brand, you should showcase your creativity – after all 64% of consumers are more likely to buy a product having already watched a video of it. Luckily for some (but probably not for most viewers!) Instagram expanded the maximum video length to 1 hour on IGTV. Unless you’re making a film, we strongly suggest you keep the length of your videos short. Keep videos between 10-15 seconds long as viewers tend to lose focus after only watching for 8 seconds! Overall it’s best to keep the information, short and visually pleasing to leave a memorable image with your viewer.
Video on Instagram
Yumi Official is a great example of a small business using Instagram video creators to their advantage. A London based fashion brand working with bold colours and prints. With a following of 15.8k, they know how to engage. We see this within their feed, a combination of posting their own content as well as reposting content from their follower. They work with IGTV creating 30-40 second long clips showcasing the best way to style their products.
As well as using short videos on their feed they make good use of the well-loved boomerang future on Instagram. Once they’ve convinced you that you absolutely need that dress, you can conveniently buy straight from the app.
If you’re on the look out for an Instagram video creator, Cerebriam Studio has a handy m:atio tool which allows you to edit the same video in square, and vertical (9:16 and 4:5) aspect ratios for Instagram, as well as landscape (16:9) if you wanted to share on other platforms such as YouTube and LinkedIn.